Built from the
Inside Out
Most automation agencies are built by developers who learned ecommerce. This one was built by someone who lived it.
8+
Years in Digital Advertising
$20M+
Annual Ad Spend Managed
F500
Brand Experience
01The Origin
The founder spent 8+ years in digital advertising—starting at a boutique agency running campaigns for mid-market brands, then moving to Amazon Ads, managing accounts for brands like Nestlé, Philips, Coca-Cola, Unilever, and P&G in the Canadian market.
Eventually went in-house at a fast-growing pet CPG company, managing $20M+ in annual ad spend. That's where the gap became obvious.
02The Gap
Data scattered across portals. Insights arriving too late. Off-the-shelf tools that never quite fit. In early 2023, AI made it possible to fix these problems without a traditional dev team.
So we started building—APIs, automations, AI-powered analysis—all from the inside out. What started as internal tools became a practice, then a promotion to Head of AI, then this studio.
03What Makes Us Different
We're not developers who read the API docs. We've managed the spend, fought with Seller Central, and watched revenue leak from problems that took too long to catch.
The systems we build come from knowing what actually matters in ecommerce operations—not just what's technically possible.
Ready to Talk?
Dealing with scattered data, manual processes, or tools that don't quite fit? Let's talk about what automation could look like for your operations.